SEO report of financialessence.com.au

Financial Planner Melbourne | Superannuation Advice —

www.financialessence.com.au/

Financial Essence can help you accomplish your financial goal - Personal & Life Insurance, Retirement Planning & SMSF. Secure your future ...


 Tasks

  • Make the site mobile device friendly.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.financialessence.com.au/

Character length : 28

Title
Financial Planner Melbourne | Superannuation Advice —
Description
Financial Essence can help you accomplish your financial goal - Personal & Life Insurance, Retirement Planning & SMSF. Secure your future with our knowledge. Call today.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://financialessence.com.au/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Financial Planner Melbourne | Superannuation Advice —

Character length : 53

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
130900
Heading structure in the source code
  • <H1> Financial Essence
  • <H2> Wealth Creation & Investments
  • <H2> Superannuation & Retirement Planning
  • <H2> Pension Services
  • <H4> Wealth Creation For 30’s to 40’s
  • <H4> Pre-Retirees
  • <H4> Retirees
  • <H4> INSURANCE
  • <H4> ABOUT US
  • <H4> CONTACT
  • <H4> Resources
  • <H4> Blog
  • <H4> PROFESSIONAL ASSOCIATIONS
Word cloud
  • financial9
  • insurance7
  • essence6
  • read6
  • retirement5
  • help4
  • calculator4
  • services4
  • planning4
  • superannuation3
  • investment3
  • pty3
  • wealth3
  • stathopoulos3
  • life3
  • creation3
  • funds2
  • australian2
  • blog2
  • authorised2
  • how2
  • practice2
  • need2
  • privacy2
  • secure2
  • future2
  • investments2
  • address2
  • single2
  • amp2
  • pension2
  • retirees2
Keyword matrix
wordtitledescriptionsheading
financial
insurance
essence
read
retirement
help
Two Word cloud
  • read more5
  • financial essence3
  • creation investments2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 5 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
4.50
Flesch Reading Ease
71.30
Coleman Liau Index
12.00
Automated Readability Index (ARI)
3.80
Dale–Chall Readability
7.30
SMOG Index
8.80
Spache Readibility
5.00
Number of letters
2282
Number of words
473
Number of sentences
96
Average words per sentences
5
Number of syllables
730
Syllables in words
744
Average syllables in words
1.54
Number of words in first three syllables
90
Percentage of word / syllables
19.03
Words not in Dale-Chall easy-word list
212
Words not in Spache easy-word list
142

 Technologies

Mobile optimization
Mobilnezet ellenorzes - warning
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 2.3 seconds have passed until the page started to load.
Loading time
3,170 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
26
Number of source domains
4
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.financialessence.com.au/.. /jquery.js?ver=1.12.4
  • http://www.financialessence.com.au/.. /jquery-migrate.min.js?ver=1.4.1
  • http://www.financialessence.com.au/.. /hoverIntent.min.js?ver=1.8.1
  • http://www.financialessence.com.au/.. /superfish.min.js?ver=1.7.5
  • http://www.financialessence.com.au/.. /superfish.args.min.js?ver=2.6.1
  • http://www.financialessence.com.au/.. /superfish.compat.min.js?ver=2.6.1
  • http://www.financialessence.com.au/.. /jquery.flexslider.js?ver=0.9.5
  • http://www.financialessence.com.au/.. /wp-embed.min.js?ver=4.9.7
List of render blocking css files
  • http://www.financialessence.com.au/.. /style.css?ver=2.6.1
  • http://www.financialessence.com.au/.. /style.css?ver=0.9.5

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.financialessence.com.au/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://www.financialessence.com.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://www.financialessence.com.au/wp-includes/js/hoverIntent.min.js?ver=1.8.1
  • http://www.financialessence.com.au/wp-content/themes/genesis/lib/js/menu/superfish.min.js?ver=1.7.5
  • http://www.financialessence.com.au/wp-content/themes/genesis/lib/js/menu/superfish.args.min.js?ver=2.4.2
  • http://www.financialessence.com.au/wp-content/themes/genesis/lib/js/menu/superfish.compat.min.js?ver=2.4.2
  • http://www.financialessence.com.au/wp-content/plugins/genesis-responsive-slider/js/jquery.flexslider.js?ver=0.9.5
  • http://www.financialessence.com.au/wp-includes/js/wp-embed.min.js?ver=4.7.4
File size of all javascript files combined
187.51KB
Javascript minifying
You can save 2.5KB (45% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.financialessence.com.au/wp-content/themes/executive/style.css?ver=2.4.2
  • http://www.financialessence.com.au/wp-content/plugins/genesis-responsive-slider/style.css?ver=0.9.5
File size of all css files combined
47.18KB
CSS minifying
You can save 1.9KB (24% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
22.27KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
12
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.financialessence.com.au/.. /bg_control_nav.pngExpiry time is not specified
http://www.financialessence.com.au/.. /bg-direction-nav.pngExpiry time is not specified
http://www.financialessence.com.au/.. /bg-li-footer.pngExpiry time is not specified
http://www.financialessence.com.au/.. /bg-search.pngExpiry time is not specified
http://www.financialessence.com.au/.. /home-feature-1140x400.jpgExpiry time is not specified
http://www.financialessence.com.au/.. /home-feature21-1140x400.jpgExpiry time is not specified
http://www.financialessence.com.au/.. /home-feature31-1140x400.jpgExpiry time is not specified
http://www.financialessence.com.au/.. /Accredited-by_AMPFP_logo_White.pngExpiry time is not specified
http://www.financialessence.com.au/.. /header-OPT3.pngExpiry time is not specified
http://www.financialessence.com.au/.. /ProfessionalPractice_Horizontal_Reverse....Expiry time is not specified
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
344.04KB
Image optimisation
You can save 117.7KB (36% compression) by optimising the images below:

 Website security

IP
192.185.174.112
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : Financial Essence, ( 0px from top )
  • H2 : Pension Services, ( 0px from top )
  • H2 : Wealth Creation & Investments, ( 0px from top )
  • H2 : Superannuation & Retirement Planning, ( 0px from top )
  • H2 : Pension Services, ( 0px from top )
  • H2 : Wealth Creation & Investments, ( 0px from top )
  • H4 : Wealth Creation For 30’s to 40’s, ( 294.265625px from top )
  • H4 : Pre-Retirees, ( 610.265625px from top )
  • H4 : Retirees, ( 906.265625px from top )

 Typos

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